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Amazon beats Apple and Google to be named ‘most valuable’ brand

Amazon has pipped Apple and Google to the no. 1 spot in this year’s Brand Finance Global 500 ranking. The somewhat unorthodox ranking system looks at the world’s 500 most valuable brands across all sectors and countries. It then assigns a “brand value” based on a royalty rate that companies could get for licensing their […]

(via Cult of Mac – Tech and culture through an Apple lens)

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