Apple’s iPhone sales fell for the first time in China on an annual basis. 2016 sales for Apple totalled 44.9 million units with under 10% marketshare, representing a 23% drop in shipments compared to 2015. This decline highlights how China continues to be dominated by local brand smartphone manufacturers like Oppo, Huawei and Vivo.
These companies (many of which are unknown internationally) represent half of smartphone sales in China with Oppo shipments growing more than 100% in the last year. This is according to numbers by IDC, via Bloomberg.