Apple Business Chat, a platform for businesses to provide customer service through iMessage, is now available in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Japan, Switzerland, and the United Kingdom. The feature launched in the United States earlier this year.
The worldwide expansion coincides with many additional brands adopting Business Chat, including automotive retailer Lithia Motors in the U.S., carrier Vodafone in Germany, retailer Harvey Norman in Australia, investment bank Credit Suisse in Hong Kong and Singapore, carrier KDDI in Japan, and others.
Luxury fashion retailer Burberry and hotel chain NH Hotels are also rolling out customer service through Apple Business Chat in multiple countries.
Apple Business Chat launched in iOS 11.3 in March, enabling iPhone and iPad users to ask for information, schedule appointments, make purchases, and complete other customer service tasks directly in the Messages app.
Business Chats must be initiated on an iPhone or iPad, but they can be continued on any other iPhone, iPad, Mac, or Apple Watch signed into the same Apple ID. You can start a conversation by searching for a business in Maps, Safari, Siri, or Search and tapping on the Messages bubble where available.
Other brands using Business Chat include Apple itself, DISH, Aramark, Four Seasons, Harry & David, American Express, Discover, Hilton, The Home Depot, Lowe’s, Marriott, Newegg, T-Mobile, Ameritrade, Wells Fargo, and 1-800-Flowers.
Business Chat requires iOS 11.3 or later. Also note that while the feature has expanded to additional countries, availability varies by brand. For example, when we tried to message Apple through Business Chat in Canada, an automatic reply indicated that the feature remains unavailable in that country.
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