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Apple reportedly seeking OLED price reduction from Samsung in run-up to this year’s iPhones

Supply-chain sources say that Apple is in negotiations with Samsung for lower pricing on the OLED screens the Korean company is making for this year’s iPhones.

The request for price reductions comes as no surprise to the industry as the OLED panel accounts for about one-third of the total production cost of an iPhone X and has been pinpointed as a key factor contributing to the lackluster sales of Apple’s first OLED model, said the sources.

Apple’s negotiating position appears to have both strengths and weaknesses at present …

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