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Apple Targeting Users of Older iPhones With New iPhone XR Email Campaign

Apple continues to aggressively market the iPhone XR, with its latest tactic being customized emails to owners of older iPhone models that contains a trade-in value of the device and a tech specs comparison with the iPhone XR.



An email sent to an iPhone 6 owner, for example, states that the iPhone XR is up to three times faster than that device.

More details to follow…

Related Roundup: iPhone XR
Buyer’s Guide: iPhone XR (Buy Now)

This article, "Apple Targeting Users of Older iPhones With New iPhone XR Email Campaign" first appeared on MacRumors.com

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