Apple this afternoon addressed customer concerns about an ongoing controversy over power management features in older iPhones, pledging to introduce more detailed information about battery health and reducing the price of battery replacements for all of 2018.
In a letter explaining its policies, Apple apologizes for the misinformation that’s been spread and says that it would never “intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”
Apple explains the aging process for lithium-ion batteries, and once again goes over the reasons why it introduced power management features in iOS 10.2.1 to avoid unexpected shutdowns.
To allay customer concerns and address recent customer feedback, Apple says it is implementing several changes.
– The price for out-of-warranty iPhone battery replacements is being dropped from $79 to $29, starting in late January and lasting through December 2018. Apple plans to provide more information on the price drop in the near future, but it will apply to anyone with an iPhone 6 or later whose battery needs to be replaced.
– In early 2018, an iOS update will introduce new features to give users more visibility into the health of their iPhone’s battery, so they can clearly see whether the state of the battery is affecting performance.
Apple says its team is also always working on ways to make the user experience better, including how performance is managed to avoid unexpected shutdowns as batteries age.
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