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CIRP: Smartphone loyalty hits new high, suggesting Android switchers less targetable for Apple

CIRP is out today with a new report detailing smartphone loyalty among consumers. While Apple regularly touts “switchers” as an area of growth for the iPhone, the latest CIRP data claims that Android users are actually more loyal than iPhone users, at least over the last 12 months.

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The post CIRP: Smartphone loyalty hits new high, suggesting Android switchers less targetable for Apple appeared first on 9to5Mac.

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