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Comment: The iPhone Upgrade Program is great for Apple, less great for customers

One of the threats to Apple’s revenue stream has been longer smartphone upgrade cycles. The average in the US has crept slowly upwards, to around 2.5 years today – meaning most people are upgrading every 2-3 years.

The iPhone Upgrade Program was a smart solution – from Apple’s perspective. By giving people the option of upgrading every year for one monthly fee, the company strongly encourages people to do so. But it’s not such a great deal from the customer side …

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