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Do Apple products warrant their premium price in 2018?

I was recently in Lenox Square Mall in Atlanta, and I visited the Microsoft store, the Apple store, and a pop-up Amazon shop. As I wandered through all three of them, I began to ponder the state of each company when I look ahead to the next generation of consumer technology. As I walked through each of them, this thought kept popping into my head: do Apple products warrant their premium price? Are Apple products a premium experience, or is it all about the Apple brand?

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