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Marco Arment’s Overcast 3 testing in-house ads as new app monetization strategy

Marco Arment’s Overcast podcast player updated to version 3.0 this week and includes a new design with a novel monetization strategy: in-house advertising. Overcast has relied in in-app purchases and subscriptions in the past as well as Google-based advertising, but Arment is now rolling his own ads starting with the latest version.


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