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Snapchat introduces six-second ads that users can’t skip

Snapchat has started rolling out unskippable ads, promoting everything from the new Deadpool movie to Snapple and Samsung’s Galaxy S9 handset. These six-second ads currently appear only in the professionally produced Shows found in Snapchat’s “Discover” section. Introducing unskippable ads marks a change in the company’s advertising strategy. Previously, Snapchat allowed users to skip commercials, […]

(via Cult of Mac – Tech and culture through an Apple lens)

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