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Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up. Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the […]

(via Cult of Mac – Tech and culture through an Apple lens)

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