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Today in Apple history: World gets a chance to test drive a Mac

November 8, 1984: With initial Mac sales proving disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to try and get more users to give Apple’s revolutionary new computer a chance. 200,000 would-be Apple customers take advantage of the offer, but Apple dealers absolutely hate it. Goodbye, 1984 The “Test Drive […]

(via Cult of Mac – Tech and culture through an Apple lens)

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