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Twitter and Snap report strong growth; App Tracking Transparency opt-in high

Both Twitter and Snap have reported strong growth, and the latter has said that it was seeing higher rates of App Tracking Transparency opt-in than has been generally reported.

Snap had previously warned that it expected ad revenue to be hit by the feature, which reduces the opportunity to sell higher-priced personalized ads, but two factors meant that the impact was lower than expected …

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The post Twitter and Snap report strong growth; App Tracking Transparency opt-in high appeared first on 9to5Mac.

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