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‘We had one objective: beat Apple,’ says Samsung exec in new book

Samsung had trucks of apples delivered to its offices and placed in rooms where employees took coffee breaks. They were then encouraged to take a literal bite out of Apple (or, well, an apple) as the South Korean tech giant waged war with the Cupertino-based tech giant. The anecdote comes from a forthcoming book, titled […]

(via Cult of Mac – Tech and culture through an Apple lens)

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